Corporate social responsibility is a voluntary commitment to incorporate social and environmental concerns into the business, to act ethically and to promote economic development, while improving the quality of life for workers and their families, as well as for the local community and society at large.
"Getz Nordic" introduces these values through environmental projects described in section Sustainability and also with a traditional social campaign for safer driving and society.

CAMPAIGN "SURPRISE WINTER" FOR DRIVERS IN ALL BALTICS
Unique campaign (7 years in a row already) in all countries that offers drivers the chance to make a technical check-up by professionals for their cars before winter FOC. The campaign in Latvia & Lithuania was made in collaboration with insurance company "Seesam", many car care product & accessories manufacturers like Osram, STP, Trico, Circle K (in Lithuania it took place by Circle K petrol stations), Latvian & Lithuanian Car Engineer Association and the Latvian Road Safety Office.
The main aim of campaign - ask drivers to think about responsible and safe driving, to check the car first and then join the common traffic. Campaign usually takes place in October for one week.
During 7 years of campaign there have been more than 5000 cars checked, with every year increasing this number.
Campaign`s informative supporter is the most popular news website in Latvia, Delfi (www.delfi.lv), which ensures wide campaign publicity. Every year the campaign is widely promoted in TV, radio, Internet and printed media, overall in more than 50 media channels.
Video from previous year’s campaigns: https://www.youtube.com/watch?v=dxYsEEncXZQ